Born from the desert, designed for destiny—SAQR (صقر) isn’t just a new line of vehicles; it’s a sovereign symbol in motion. Inspired by the falcon—an emblem of precision, pride, and power—SAQR fuses Saudi heritage with next-generation hydrogen technology to create something the world has never seen: a luxury performance fleet that speaks the language of the future in Arabic. From hypercars that awaken at dusk to desert-ready SUVs with dune-rated grace, each SAQR is more than a machine—it’s a movement. This is not mobility—it’s mythology, engineered to ignite Vision 2030. Once you’ve seen The One, you won’t settle for anything less.
Precision at Every Tier
Whether you’re drawn to the invitation-only HURR, engineered for dignitaries of the dunes, or the agile LURE, built for Saudi’s rising generation—the SAQR fleet is a curated ascent through prestige. Each model is embedded with Falcon DNA: fast-refuel hydrogen powertrains, AI-driven interiors, and ceremonial lighting signatures that command attention. These aren’t variants—they’re chapters in a national story. Owning a SAQR isn’t just about status. It’s about joining a movement that redefines what it means to drive Saudi.
Designed for Sovereignty, Built for the World
While other nations retrofit old tech to fit the future, SAQR was born hydrogen-first—no compromises, no delay. This design discipline gives Saudi Arabia global first-mover advantage in a trillion-dollar energy transition. And yet, every bolt, light strip, and sound is culturally tuned. The Falcon Cry™, SAQR’s sonic identity system, doesn’t roar—it speaks. With every ignition, you don’t just hear a car. You feel a country announcing itself to the world.
Where Vision 2030 Becomes Visible
SAQR isn’t a marketing exercise. It’s Vision 2030 on wheels. Every model fuels job creation, elevates Saudi IP, and brings green power to the streets of Riyadh, Jeddah, Neom—and soon, the world. It’s already capturing imaginations across Miami, Monaco, and Singapore, where hydrogen-powered elegance rolls beside legacy brands with the confidence of royalty. This is not about joining the future. It’s about authoring it. And SAQR is your invitation.
